How to curate products for a pop-up shop

What else will your customer see?

It’s really important to consider what else your customer is seeing around you and what your competition looks in your location.

Gaining a bit of an deep understanding of the market in which you will be trading in and understanding ‘what good looks like’ in your space will help you to clearly define what differentiates you from everyone else and you can use that information to help you stand out, create effective marketing strategies, attract the right customers and create a unique shopping experience.

Plan your space

When planning your space for your pop-up shop, you’ll need to first, plan the range to fill the space you have.  Secondly, plan for replenishing the stock as it sells!  The latter is a bit more tricky…but bear with me!

A great place to start is by looking at how other retailers buy and display their products in your particular product category.  It’s a great way to start developing ideas and building out your range for your pop up shopto help you plan your displays and of course, help you plan your initial display quantities. 

If you think about it, a retail buyer’s job is to ensure that they have built a commercially balanced range.  The range should offer just the right amount of choice, balanced with enough excitement to draw customers and enough of the core items, which essentially are the bread and butter for the retailer.

THIS balance of the ART and SCIENCE forms part of your retail strategy for your pop-up shop and becomes your PLAN for what’s going to bring in the money and hit your sales and profit targets, so when you are putting your range together, the same sort of principles apply.